A Correspondent Wonders About the Ethics of Some Advertising.

This e-mail arrived today! I quote:

“Crash of a shocking bunch of cowboys - long awaited by many of my mates in learning difficulties/child psychologists.

Just six months ago they were hiring marketing people to go out and sell their program - which costs $$$thousands per child - throughout Australia. Just snake oil

Unfortunately they were very greatly helped by many news media that wanted to say doctors are drugging kids, let's try this nice non-drug treatment. Several appearances on TV of "happy customers" delighted with the program's results were made by staff members and people associated with the company…

http://www.dore.com.au/Home.aspx”

I hope we can all learn from this sort of behaviour and presentation of false hope!

David.