Australian Health Information Technology

This blog is totally independent, unpaid and has only three major objectives.
The first is to inform readers of news and happenings in the e-Health domain, both here in Australia and world-wide.
The second is to provide commentary on e-Health in Australia and to foster improvement where I can.
The third is to encourage discussion of the matters raised in the blog so hopefully readers can get a balanced view of what is really happening and what successes are being achieved.

Monday, December 15, 2008

The Amazing Effect of Media Management!

I thought I would see what coverage of the late Friday afternoon release of the summary of the Deloittes National E-Health Strategy.

I have checked out web sites from The SMH, The Age, Fin Review as well as Computerworld and ZDNet.

Not a whisper so far! (1.00 pm 15 Dec, 2008). Release was on Friday 12 Dec in the afternoon.

Just amazing and show how well the late Friday night hides information – especially close to Christmas!

I would love to hear when people spot some mainstream media coverage.

David.

2 comments:

AnonymousDecember 16, 2008 7:42 AM
hey David .... I missed your deadline by a little but we still have a yarn up ;)

http://www.zdnet.com.au/news/software/soa/E-Health-Australia-s-5bn-black-hole/0,130061733,339293816,00.htm

Cheers,

Renai
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AnonymousDecember 16, 2008 8:13 AM
You are assuming they were sent a copy of the report. Now if they are sent one late this week ......... poof !
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