This appeared last week:
Consumers want control over privacy online
- 12:30AM May 14, 2019
Australian consumers are increasingly choosing to be more private on the internet, with a larger number of them opting against sharing their personal details with mobile apps.
With privacy now a hot-button issue globally, the latest instalment of professional services firm Deloitte’s annual Privacy Index study shows that community expectations around the use of their data are starting to harden.
According to Deloitte’s Privacy Index 2019 study, 89 per cent of Australian consumers have denied a mobile app access to their location, photos, camera or contacts. Meanwhile, 63 per cent of the respondents in the study said they had deleted apps due to privacy concerns, and 46 per cent were likely to provide false personal information when engaging with an app.
The trends pose a challenge for businesses as they look to engage with their customers across digital channels. Deloitte’s national privacy and data protection lead David Batch said brands needed to rethink the privacy attributes of their apps. “Key considerations that companies need to take seriously are: ‘what are you doing with my data?’ and ‘how are you protecting my privacy?’,” he said.
“We found significant differences in the maturity of privacy practices across brands and sectors and a growing consumer awareness of privacy, with a strong desire to take control of their data. In addition to nearly half of Australians choosing to provide false information when engaging with an app, another shocking finding was that privacy policies are not accessible in 22 per cent of apps. This means that the basic transparency requirements of privacy law in Australia are not being fully met.”
More here:
There was also coverage here:
Government apps among the least-trusted when it comes to protecting privacy
Trust in privacy practices of government, finance sector drops, 2019 Deloitte Australian Privacy Index reveals
Rohan Pearce (Computerworld)14 May, 2019 00:01
The 2019 Deloitte Australian Privacy Index reveals that consumers are far less inclined to trust apps produced by governments, financial institutions and the health sector compared to other sectors.
The index is based on a survey of 1000 consumers about the brands they trust the most and the least when it comes to protecting their privacy, as well as a Deloitte analysis of the privacy practices of branded mobile apps (the study only considered iOS apps).
The final index drew on the analysis, the consumer survey, as well as breach and complaints data published by the Office of the Australian Information Commissioner (OAIC).
The IT sector topped the index when it came to consumer trust, followed by real estate, and travel and transport.
Significant distrust for government-produced apps saw the sector come in at eight out 10 in the index — down from third in last year’s index. Finance was second-last at ninth (down from second), and health and fitness rounded out the bottom of the 10 sectors considered by the index (down two places from 2018).
More here:
To me the message from all this is pretty clear. App designers need to do the work and user education on their privacy and security as they make apps available to have people understand fully what, and what not, is shared and with whole.
I note the health sector garnered little confidence!
David.
I think this will expose the conflict the government has now it owns and operates a useless database marketed as some sort of useful medical tool. To be used by consumers it needs apps. To most a health app interfacing with the MyHR is hardly the must have go-to app on your smart camera device. So the government will not do its actual job here and ensure safety.
ReplyDeleteI had the service from the app provider that got exposed for on selling personal details to the ambulance chasing legal firm. I cancelled that and you know what, my life remains the same, and I still receive fantastic service from my care providers and their teams. Did the government do anything about that terrible harvesting of citizens data, undertaking seamlessly and securely knowing they would be safely protected by the minister for MYHunt?