Friday, May 15, 2020

It Is Amazing Just What Google and Apple Can Infer About Our Activities From Our Phones!

This appeared last week:

Google travel data show lockdown fatigue in Australia, US

By Paresh Dave on May 4, 2020 6:32AM

Return to parks and jobs as infection rates flatten.

More people stayed home in Brazil, Japan and Singapore in April as those countries' novel coronavirus cases surged, while people in the United States and Australia returned to parks and jobs as infection rates flattened, data from Google show.
The latest weekly update of aggregated travel patterns Google collected from its users' phones pointed to increased disobedience with lockdown orders in place since March but rising compliance with those issued last month.
The data, posted online by the Alphabet Inc unit late on Thursday, compared daily traffic to retail and recreational venues, parks, train and bus stations, grocery stores and workplaces with a five-week period from Jan. 3 to Feb. 6.
Singapore had apparently controlled the spread of the virus through rigorous contact tracing and surveillance, but the nation-state went into lockdown April 7 after outbreaks in migrant worker dormitories.
Retail and park visits in Singapore fell about 25 percent in the first weekend of April. They dropped about 70 percent by April's final weekend. Workplace visits, down just 20 percent at the beginning of April, sank nearly 70 percent by last week.
More here:
This link is really worth following and you can download a report that is pretty up-to date via the Australia pointer that has state breakdowns. Some state differences are quite stark
I reckon social historians are going to have an absolute field day with the data!
We see Apple has been doing similar things using Apple Maps.
April 15, 2020

Apple Makes Mobility Data Available to Aid COVID-19 Efforts

April 15, 2020 — Apple today released a mobility data trends tool from Apple Maps to support the impactful work happening around the globe to mitigate the spread of COVID-19. This mobility data may provide helpful insights to local governments and health authorities and may also be used as a foundation for new public policies by showing the change in volume of people driving, walking or taking public transit in their communities. To learn more about COVID-19 mobility trends, visit apple.com/covid19/mobility.
Maps does not associate mobility data with a user’s Apple ID, and Apple does not keep a history of where a user has been. Using aggregated data collected from Apple Maps, the new website indicates mobility trends for major cities and 63 countries or regions. The information is generated by counting the number of requests made to Apple Maps for directions. The data sets are then compared to reflect a change in volume of people driving, walking or taking public transit around the world. Data availability in a particular city, country, or region is subject to a number of factors, including minimum thresholds for direction requests made per day.
Apple has built privacy into the core of Maps from the beginning. Data collected by Maps, like search terms, navigation routing, and traffic information, is associated with random, rotating identifiers that continually reset, so Apple doesn’t have a profile of your movements and searches. This enables Maps to provide a great experience, while protecting user privacy.
Additional COVID-19 Efforts
Apple is dedicated to supporting the worldwide response to COVID-19 and has sourced and donated well over 20 million face masks for medical professionals on the front lines around the world. Apple has also brought together teams across the company and its suppliers to design and produce face shields, and is shipping 1 million face masks per week to the areas that need them most. For police, firefighters and paramedics, Apple helped Stanford Medicine build a new app for first responders to help screen their symptoms and, if needed, schedule a testing appointment.
More here:
Here is a recent sample of the Australian Data.


There are times when global reach really matters! I will leave it to the reader to decide how they feel about these capabilities!
David.

No comments:

Post a Comment