Not That I Want To Think About This But I Suppose We All Will Finally Need Such Services!

This appeared last week.

Friday, 22 October 2021 11:23

Safewill raises $3 million to digitise end-of-life planning

By Kenn Anthony Mendoza

Online end of life planning platform Safewill has secured a $3 million Series A funding from Westpac’s Reinventure fund.

Safewill says it will use the funding to further develop its product and expand its transparent approach to broader end of life services. These include digital powers of attorney, professional executor services, and Safewill’s own law firm to provide fixed-fee and end of life legal services.

Safewill plans to rethink the modern Australian funeral, as well as how people navigate through grief and death.

For Safewill CEO and co-founder Adam Lubofsky, his interest in changing how Australians die is a personal one.

"I started thinking about wills when a friend of mine passed away unexpectedly without it. It was emotionally overwhelming, and was then followed by a difficult and complex legal process that could have easily been avoided,” he recalls.

“Safewill is designed to make it easy for all Australians to protect their loved ones and their life's work, and to bring an elevated level of dignity to death,” he adds.

Co-founder and director Dan Bennett hopes to solve a significant problem faced by many families.

More here:

https://www.itwire.com/deals/safewill-raises-%243-million-to-digitise-end-of-life-planning.html

Is there any aspect of our life they are not working to digitise?

In this case the key business is a will-writing platform which has you answer relevant questions and then prints a bespoke will – for a fee – which you sign – along with your two witnesses.

As the article makes clear the extra funds are to create a ‘will to death and beyond’ wrap-around service for the ultimate in post-demise services.

As we all die one day I guess this is all needed.

Will be interesting to see how it all evolves. I wonder will if fly?

David.