Now We Know Where NEHTA Priorities Really Lie - Getting A New Brand!

Clearly the legions of Public Relations staff at NEHTA are not anywhere near busy enough!

Not content with being the spin meisters for a high spending under delivering organisation they decide that what is needed is a new Brand for heaven’s sake.

In a presentation entitled:

eHealth: Making it Happen

Australasian College of Health Service Management 26 NOVEMBER 2010

We are introduced to a cute little bunny cuddling itself in a riveting red and white.

Go here to get the presentation:

http://www.nehta.gov.au/component/docman/doc_download/1174-ashsm-breakfast-seminar-26-november-2010-melbourne-peter-fleming

The presentation seems to have no new news except the new brand and seems to have a number of empty slides at the end. Ready for late breaking news I guess.

Haven’t they go better things to spend their money on? Will some on explain to us what the cost-benefit of a new brand for NEHTA is and why it was needed?

Yours in amazement!

David.