This appeared last week:
The sunburn generation: Why young people are risking
cancer for tans
By Kate Aubusson
July 11, 2025
— 6.00am
More than one
in four young adults are getting sunburnt, and rising numbers are exposing
themselves to high levels of cancer-causing UV radiation with little
protection, as social media trends promote tan lines and sunbathing routines.
Almost 26 per
cent of 18- to 24-year-olds reported being sunburnt in the previous four weeks,
more than any older generation and significantly higher than the 14.8 per cent
reporting sunburn overall, according to the Cancer Institute NSW’s latest Sun
Protection Behaviours Report.
The survey of
11,297 adults in 2022 found that almost half of young adults reported frequent
sun exposure (48.7 per cent versus 41.4 per cent in the overall population),
and they were less likely to wear protective clothing, sun-safe hats and
sunglasses.
Meanwhile,
roughly 70 per cent of 18- to 24-year-olds are pro-tanning, said Matthew
Warner-Smith, acting director of screening and prevention at the Cancer
Institute NSW.
“An
increasing number of young people have this misconception that fake tanning
protects against sun exposure and sun burn; therefore, they don’t need
sunscreen … more than one-third in 2024/2025, up from 23 per cent the previous
year,” Warner-Smith said.
Nationally,
Cancer Council research found that nine in 10 Australians aged 18 to 30
intentionally or unintentionally sunbathe. Young women aged 15 to 24 (26 per
cent) were more likely to try to get a suntan than young men (15.3 per cent),
an analysis of ABS data showed.
“We can’t
underestimate the influence of social media,” Warner-Smith said.
About 40 per
cent of young people said people they follow on social media really influence
them to get a sun tan, significantly higher than other age groups.
“There’s also
much more sensitivity to body image concerns around tanning than older age
groups,” he said.
TikTok trends show young women proudly displaying their tan
lines and sunburnt skin.
Influencers
share their tanning routines, monitor UV ratings to time their sunbathing
sessions for maximum UV exposure, and market apps that tailor tanning regimens
powered by AI.
Hannah
English, a former pharmaceutical skincare scientist, author and digital
creator, was not surprised by the results.
“The tan
lines trend is horrifying,” said English, whose online content promotes correct
sunscreen application and encourages her predominantly female following to
adopt multiple forms of sun protection.
“You watch a
tanning video on social media, and [the platform algorithm] shows you more of
the same and it normalises it,” she said.
Young men
were particularly challenging to reach, English said.
“I’ll get
messages from women asking, ‘How do I get my husband, boyfriend, brother, dad
to wear sunscreen?’ ” she said.
Australia has
the highest rate of skin cancer in the world, with an estimated 169,000 cases diagnosed in 2024. More than 2000
Australians die of skin cancer every year.
Grace
Passfield has a photograph of the last time she breastfed her baby boy, Lucas.
Two large
bruises stain her chest and arm – the outward traces of stage 4 melanoma that
had spread under her skin, through her organs, including her bones and brain.
She started immunotherapy three days later.
“I was an
absolute hysterical mess,” the mother-of-two said of the days following her
diagnosis in 2021 when she was 33.
The
physiotherapist had encountered several stage 4 patients who had died in the
course of her hospital and rehabilitation work.
“I thought,
‘That’s what was coming for me,’ ” she said.
Passfield
recalls riding her bike in the middle of the day as a teenager, wearing a
singlet top and no sunscreen.
“I got very
badly burnt,” she said. “I was better than most about wearing sunscreen, but
there were a few incidents like that.
“When I got a
bit older, there were the odd days when I’d forget to wear sunscreen or a hat
or stay out for too long in the sun.”
Passfield
underwent immunotherapy over four years, enduring severe side effects.
“I’ve had two
clear PET scans since my last dose in December,” she said. “Statistically
speaking, I’m probably going to be all right.
“But it’s
always on my mind. I will continue to have treatment and look fine, but I’m
effectively living with a chronic disease and there’s always the risk of
recurrence.”
Professor
Tracey O’Brien, chief executive of Cancer Institute NSW, said: “Even in winter,
adopting sun protection behaviours is essential, particularly at high altitudes
and on reflective surfaces such as snow or ice.”
Acting NSW
Premier Ryan Park said: “Australia has one of the highest skin cancer rates in
the world, and we need to take the threat of skin cancer seriously and follow
the simple, life-saving steps needed to reduce our risk of this deadly
disease.”
The most
effective defence against overexposure to UV radiation:
- Slip on protective clothing
- Slop on SPF50+ sunscreen.
Sunscreen should always be applied 20 minutes before heading outdoors and
reapplied every two hours.
- Slap on a wide brimmed hat
- Seek shade
- Slide on sunglasses
Source:
The Cancer Institute NSW
Here is the link:
https://www.smh.com.au/national/nsw/the-sunburn-generation-why-young-people-are-risking-cancer-for-tans-20250709-p5mdpx.html
Sadly it seems the young – under 25 –
have really not had the message rammed home that melanoma is caused by
significant sun exposure and can be very dangerous to lethal. (No good being a
well tanned corpse!)
The sun-safe message never goes out
of date on OZ – given our beautiful (and dangerous) climate etc.
When I was growing up the risk was not
appreciated clearly and I can remember multiple exposures that left me prawn red
and bloody sore for 2-3 days. I have been lucky not to get a bad outcome with
this! I also how the term “a health tan” was a sign of total good health – not incipient
cancer!
We need to keep the sun-safe
messaging going of forever, especially for our migrant population!
David.