Thursday, June 08, 2017

The Internet And Digital Health As You Do Not Know Them. Amazing Stuff.

This appeared a day or so ago.

Mary Meeker’s amazing Internet Trends 2017

By Graham Hand on June 8, 2017

Each year, Mary Meeker of venture capital firm Kleiner Perkins Caulfield Byers produces a report on global internet trends and technology. It has become the ‘must-read’ for technology and business, and the 2017 Report fills 355 slides (up from 213 last year).
There is so much in it, including global macro trends, it’s almost impossible to summarise unless a single topic is chosen. It was delivered by Meeker at the Code Conference in a rapid-fire 33 minute presentation but she says the material is meant to be read, not presented.
It’s worth flicking through the 2017 Internet Trends Report in full, but here are the ‘focus topics’:
  • Online Ads and Commerce: A review of current advertising trends shows an increased focus on the measurability of online ads and the interconnectedness of ads and commerce (slides 10-79).
  • Interactive Games: Evolving and driving innovation, becoming leading spectator sports with growing use of games for education, learning and driving the consumer and tech landscape (slides 80-150).
  • Media Distribution Disruption: Digital streaming businesses have changed the media game through scale and personalisation. Consumers want choice but are concerned about privacy (slides 151-177).
  • Healthcare: Digitisation of patient data, pharmaceutical testing and medical records lead to more accurate diagnosis (slides 288-319).
  • China: Mobile user engagement is creating an evolution in mobile-centric entertainment and financial technology, plus leading on-demand transportation (slides 193-231).
  • India: Behind China, but leapfrogging to new technologies and 1.2 billion people with digital identity profiles (slides 232-287).
Almost every business is affected in some way by the changes Meeker describes. There are now 3.4 billion internet users worldwide, growing at 10% a year. Online advertising is rapidly increasingly, with mobile gaining share over desktops. Internet advertising exceeded television advertising for the first time in 2017, with an incredible 85% of ad growth going to Facebook or Google. Meeker describes the type of ads that work on different platforms.

There is more here:
The general Internet material is amazing and the Digital Health material is must not miss in my view.
Enjoy
David.

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