Clearly the legions of Public Relations staff at NEHTA are not anywhere near busy enough!
Not content with being the spin meisters for a high spending under delivering organisation they decide that what is needed is a new Brand for heaven’s sake.
In a presentation entitled:
eHealth: Making it Happen
Australasian College of Health Service Management 26 NOVEMBER 2010
We are introduced to a cute little bunny cuddling itself in a riveting red and white.
Go here to get the presentation:
The presentation seems to have no new news except the new brand and seems to have a number of empty slides at the end. Ready for late breaking news I guess.
Haven’t they go better things to spend their money on? Will some on explain to us what the cost-benefit of a new brand for NEHTA is and why it was needed?
Yours in amazement!